Android:
- Android available over multiple hardware platforms from multiple vendors: Benefit to customer – More options to chose from (price, screen size, weight etc)
- Android doesn't expect you to provide Credit card number to download free content
- Android supports direct download from internet whereas IOS restricts downloads only from Apple Store. Benefit to Customer: Why should you always buy music/Video/Books etc from Apple, there are other vendors in market who provide same stuff at cheaper rate
- Android less dependent on a desktop software such as iTunes for updates (whether software or music/video/books): Benefit to customer – Tablet or phone is not an extension of Laptop which need to be connected over wire every now and then. Android devices are More MOBILE than IOS devices
- Android supports Flash contents
- GPS client in Android supports StreetView
IOS:
- Huge Fan Following. Trust for excellent quality products. Steve Jobs factor
- Market leaders and early entry in the product space
- Ability to create niche market. Apple working hard to improve customer experience by encouraging new user interface for magazines, news papers, educational material (iTunesU), TV programs, ebooks. Benefit to customers: User friendly, interactive content, probably cheaper and global library of content
- Apple can pitch-in commercial application of Tablets and Phones in Business environment (Universities, Bank Branches, Hospitals etc) more efficiently in comparison to multiple small players. Benefit to customers: Better and less bulky gadgets at work place
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