With the increasing popularity of podcasts, advertisers are considering these as viable avenues to promote their products and brand. The prime benefit is better impact on audience as Ads are reaching to a target class and it leverages on audiences’ loyalty and trust to the podcast.
Following are some of the most downloaded podcasts in my list. Two of these have already started generating tangible revenues. Others such as Financial Times and The Economists podcasts may not be directly generating revenue (directly) however these are for sure helping to attract new customers and retaining the existing ones in case they want to take a short credit crunch break 
Information Technology (IT)
- Security Now (with Steve Gibson) – Weekly (Getting plenty of sponsership, from companies including Ford, Audible, Winamp, Cachefly etc.)
Language
- Business English Pod – Weekly (Promotes paid content through the podcast)
- 6 Minutes English (BBC world service) – Weekly
News (General):
- Newspod (BBC world service) – Daily (weekdays)
Finance:
- Wake up to Money! (BBC Radio 5) – Daily (weekdays)
- Banking Weekly (Financial Times)
- The Economist
Quote of the day:
You probably wouldn't worry about what people think of you if you could know how seldom they do. - Olin Miller
No comments:
Post a Comment