Tuesday, April 12, 2011

Rise of iTunes, Fall of HMV

It’s sad that HMV is financially struggling to survive. However, its difficult to digest why any music store require so many high street showrooms.

  • its not clothing business where people need to come and try
  • its not furniture business where real look and feel maters and online catalogues don't give you comfort
  • its not technology or automobile business where you need to showcase latest gadgets and models

In case of Music people don’t need an in-store trial or demo. They already know what they are buying, through TV or FM.

Instead of wasting money on high street stores what HMV should be doing is

  • invest on innovation for anti-piracy technologies (don’t place reliance on ISPs for anti-piracy, they will never risk their unlimited download revenues for your benefit) 
  • Make Content cheaper (Netflix, Lovefilm, Moser Baer, rajshri.com are great examples)
  • THINK ONLINE!
  • Very few people want MUSIC, same old way (in CD format), for them join with coffee shops, libraries, Airports, Art galleries, Museums and have CD stores in their premise and share the cost.

Anyways in UK, Council Libraries are struggling after austerity cuts. This is a great opportunity to join them and run CD store/Waterstone from the same premise, share the cost and give heavy discounts on HMV products. A win-win for both. 

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